Pitchfork
October 28, 2009
Link
7
Brighton, UK-based quintet Shrag, like many of their 1970s indie-punk forebears, are one of those bands whose tunes and natural charisma could easily endear them to a wider audience, but whom the vagaries of record release dates, hype cycles, and airline prices have so far conspired to keep a well-loved secret. The shouty, synth-charged group's "Punk Grammar", from a compilation for a local club night, first appeared on our own Matthew Perpetua's Fluxblog way back in 2004. Two years later, breakup ballad "Hopelessly Wasted" made its way onto a couple of Pitchfork contributors' year-end lists. Shrag's 2009 self-titled debut LP, drawing mostly from prior 7" and mp3 releases, proved they had in them a whole album's worth of songs at nearly that high level.
New single "Rabbit Kids", due in December, is another fine chance to get acquainted with the band's charms. The oblique title and muffled production-- or is that just my mp3?-- again suggest the early English DIY movement. The surging boy-girl chorus and exposed nerves could almost entice you to visit MySpace again. We don't hear the full story, but the scene is one of painful departure: "Why don't you just stay?/ It's hard to see you fall apart that way." Little details-- "The hand in palm/ The coral dawn"-- help what sounds like personal heartache resonate for a wider world. It doesn't hurt that the song is bright, scrappy, and exuberantly melodic enough to rank alongside tracks by Love Is All, the Long Blondes, or early Los Campesinos!. A few more like this, and Shrag might break through yet, though you get the sense they're happy just playing in a band with their friends.
